Analyst

Kandidát je zkušený analytik s více než pětiletou praxí. V současné době je v práci kromě své hlavní činnosti zodpovědný také za rozjezd call centra ve společnosti. Pracuje zde v týmu se dvěma kolegy, kde působí jako vedoucí týmu. Komunikace v angličtině mu nedělá problém. Rád by se věnoval interakci, marketingu a datové a obchodní analytice. Rád pracuje s externí, interní a konkurenční analýzou. V současné době se začal poohlížet po nové práci, protože nemá pocit, že by se učil novým věcem, a to je něco, co ho v práci motivuje.

Business Intelligence Analyst (CER) - June 2017 to present

• Designed a new marketing dashboard using customer lifetime value approach and inferential statistics.
• Implemented data findings to improve marketing communication and increase sales, retention, and repurchase rate.
• Conducted secondary marketing research for business intelligence data collection and processing.
• Analyzed competitor data and presented results to sales organization.
• Workshop network planning.

Client Centre Operations Design, Implementation, and Management:

• Designed an effective contact strategy using internal CRM database for email marketing and cross-selling.
• Designed CRM workflow compatible with required KPI measurement.
• Managed a team.

Marketing Specialist - June 2015 to June 2017

• Responsible for online marketing communication planning and execution in 7 CEE countries.
• Optimized PPC and RTB self-promo online campaigns for maximum return on investment.
• Handled content marketing and copywriting.
• Participated in brand repositioning and product innovation.
• Conducted market research.

Return on Marketing Investment Analyst - November 2013 to June 2015

• Executed projects to measure and analyze return on marketing investment for various FMCG brands globally.
• Collaborated with global ROMI manager, brand managers, and stakeholders.
• Managed data gathering and synthesis for marketing mix models.
• Developed marketing mix models using regression analysis and commercial software.
• Optimized budget based on model results and presented findings to stakeholders.

Market Research Executive - September 2010 to October 2013

• Conducted quantitative primary research and assessed customer needs and loyalty schemes.
• Designed and implemented longitudinal primary research tools.
• Managed survey projects for school associations.
• Formulated market research proposals and distributed surveys.
• Analyzed data using SPSS and interpreted findings.
• Built reports and consulted with clients.

Technical Experience and Personal Skills:

• Extensive experience in market research and return on marketing investment projects.