Analyst

The candidate is an experienced analyst with more than 5 years of experience. Currently at work, apart from his main activities, he was also responsible for the start-up of the call center in the company. He works there in a team with 2 colleagues where he acts as a team leader. Communication in English is not a problem for him. He would like to focus on interaction, marketing and data and business analytics. He likes to work with external, internal and competitive analysis. He has currently started looking around for a new job as he doesn't feel he is learning new things and this is something that motivates him at work.

Business Intelligence Analyst (CER) - June 2017 to present

• Designed a new marketing dashboard using customer lifetime value approach and inferential statistics.
• Implemented data findings to improve marketing communication and increase sales, retention, and repurchase rate.
• Conducted secondary marketing research for business intelligence data collection and processing.
• Analyzed competitor data and presented results to sales organization.
• Workshop network planning.

Client Centre Operations Design, Implementation, and Management:

• Designed an effective contact strategy using internal CRM database for email marketing and cross-selling.
• Designed CRM workflow compatible with required KPI measurement.
• Managed a team.

Marketing Specialist - June 2015 to June 2017

• Responsible for online marketing communication planning and execution in 7 CEE countries.
• Optimized PPC and RTB self-promo online campaigns for maximum return on investment.
• Handled content marketing and copywriting.
• Participated in brand repositioning and product innovation.
• Conducted market research.

Return on Marketing Investment Analyst - November 2013 to June 2015

• Executed projects to measure and analyze return on marketing investment for various FMCG brands globally.
• Collaborated with global ROMI manager, brand managers, and stakeholders.
• Managed data gathering and synthesis for marketing mix models.
• Developed marketing mix models using regression analysis and commercial software.
• Optimized budget based on model results and presented findings to stakeholders.

Market Research Executive - September 2010 to October 2013

• Conducted quantitative primary research and assessed customer needs and loyalty schemes.
• Designed and implemented longitudinal primary research tools.
• Managed survey projects for school associations.
• Formulated market research proposals and distributed surveys.
• Analyzed data using SPSS and interpreted findings.
• Built reports and consulted with clients.

Technical Experience and Personal Skills:

• Extensive experience in market research and return on marketing investment projects.