Business Analyst

The candidate has been working in business analysis for about 3 years. On the current project she is responsible for the customer platform part, which she analyses and translates into a new form. She mainly uses Confluence, Jira and Google Analytics. Previously, she worked for 5 years as a data analyst. She is used to agile environments, especially Scrum. She has a good level of English and has no problem working in an international team. In previous positions she has trained junior colleagues.

Senior Business Analyst (April 2022 - Present):

• Analyzing business processes, gathering requirements, running ideation workshops, managing product backlog, and collaborating with other product owners.

Business Analyst (June 2020 - October 2021):

• Managing product and delivery, analyzing performance of e-shop platform, generating new ideas for digital communication strategy, and finding solutions between business requirements and technical possibilities.

Data Strategist (June 2018 - May 2020):

• Collecting data from campaigns and websites, creating data segments, synchronizing data through platforms, collaborating on programmatic buying strategy, and successful projects in report automation and data optimization.

Display Campaign Specialist (March 2017 - May 2018):

• Preparing, optimizing, and evaluating RTB campaigns, analyzing consumer behavior, tracking websites for campaigns, and regular work with Adform, Google Tag Manager, and Google Analytics.

Online Marketing Specialist (November 2016 - February 2017):

• Creating media plan and online strategy, optimizing RTB campaigns, and regular work with Adform, Google Analytics, and GoodData.

Senior Key Account Manager (December 2015 - October 2016):

• Creating media plans and forecasts, developing relationships with media agencies, and evaluating display campaigns.

Media Planner (October 2014 - November 2015):

• Regular work with Adform, creating post buys, negotiating with publishers, creating and forecasting media plans, implementing and executing online campaigns, and responsibility for KPIs.