Business Analyst

The candidate has had a varied career that includes both marketing and IT positions, making her a very well-rounded candidate. In her role as Senior Campaign Manager from 2011 to 2021, she was responsible for planning, implementing and evaluating marketing campaigns, particularly in the Bank Assurance area. She also worked on client process mapping, customer segmentation and the use of attribution models. In addition, her current position as Business Analyst/IT Business Analyst from 2021 to 2023 includes various IT related responsibilities. She performs thorough business analysis, including use case (UC) analysis and documentation and preparation of BRQ and SRQ requirements for project requirements specification. Her ability to propose solutions and collaborate with technical teams demonstrates her effective communication and problem solving skills. The candidate has had participation in data integration projects with Artificial Intelligence (AI) which shows her adaptability to changing technology trends. In addition, her skill set is impressive, includes proficiency in MS Office, Salesforce, Jira, Confluence, Enterprise Architect, Data Warehouse (Teradata), SQL and English language skills at B1 level. Her knowledge of banking and insurance products is valuable in understanding industry specifications.

BUSINESS ANALYST / IT BUSINESS ANALYST, November 2021 - Present

• UC analysis and documentation
• Preparation of BRQ and SRQ
• Solution suggestions
• Communication with developers, architects, testers
• Preparation of test scenarios
• Working with various systems in an insurance company
• Preparation and analysis of reports
• Modeling (EA)
• Part of the project creating an AI model

SENIOR CAMPAIGN MANAGER, March 2011 - September 2021

• Planning, preparation, implementation and evaluation of campaigns (currently the area of Bankassurance)
• A / B testing
• Client journey (planning in Miro)
• Working with segments
• Working with attribution models
• Preparation of benefits for clients and ensuring their distribution
• Part of the cooperation settings
• Capacity planning of the Client Center for BA
• Monitoring goals and their fulfillment
• Setting up and analyzing reports
• Output Engine - setting a new way of addressing clients in statements