Business Analyst

Results-driven business analyst with 9 years of multinational experience in digital analytics and functional solutions. Proven success in leveraging marketing automation platforms and SaaS solutions to meet stakeholder goals, utilizing Agile methodologies for efficient delivery. Experienced in creating product roadmaps, translating business requirements into functional specifications, and conducting system testing. Skilled in Adobe Analytics, Google Analytics, SAP CRM, Salesforce, and more.

• Responsible for creating product roadmap and translating business requirements into functional specifications. Conducted system testing and troubleshooting while ensuring API integration aligns with requirements. Engaged with stakeholders to discover detailed functional requirements.
• Developed system processes and workflows, defined API specifications, and proposed functional data solutions. Collaborated with development teams and sales operations to validate business decisions. Provided ad-hoc analysis and connected with stakeholders to understand their business needs.
• Implemented paid search campaigns and conducted real-time campaign performance analysis. Developed keyword research, bid management, and budget allocation. Conducted creative AB testing to improve campaign effectiveness.
• Analyzed business needs and functional requirements, supported implementation of new guidelines, and translated business requirements into functional specifications. Conducted analysis to enhance performance within the product Lifecycle Strategy.
• Managed financial transaction support to partners and promoted excellent partner relations. Collaborated with market management regarding inventory management and data entry requests.
• Reviewed and audited work to ensure accurate moderation according to company policies. Monitored content metrics, identified trends, and provided feedback to improve consistency. Conducted training sessions to ensure compliance with policies and guidelines.
• Identified trends and opportunities to support the development of new product features. Managed budget planning and execution while increasing conversion rates and communicating with new and existing audiences.
• Developed affiliate marketing strategies, expanded partner network through various channels, and strengthened relationships with existing affiliates. Monitored traffic, conversions, and ROI to maximize opportunities and identify trends.