Analyst

Der Kandidat ist ein erfahrener Analytiker mit mehr als 5 Jahren Erfahrung. Bei seiner derzeitigen Tätigkeit war er neben seiner Haupttätigkeit auch für den Aufbau des Call Centers im Unternehmen verantwortlich. Er arbeitet dort in einem Team mit 2 Kollegen, wo er als Teamleiter fungiert. Die Kommunikation in englischer Sprache ist für ihn kein Problem. Er möchte sich auf Interaktion, Marketing und Daten- und Geschäftsanalysen konzentrieren. Er mag es, mit externen, internen und Wettbewerbsanalysen zu arbeiten. Derzeit sieht er sich nach einer neuen Stelle um, da er das Gefühl hat, nichts Neues zu lernen, was ihn bei der Arbeit motiviert.

Business Intelligence Analyst (CER) - June 2017 to present

• Designed a new marketing dashboard using customer lifetime value approach and inferential statistics.
• Implemented data findings to improve marketing communication and increase sales, retention, and repurchase rate.
• Conducted secondary marketing research for business intelligence data collection and processing.
• Analyzed competitor data and presented results to sales organization.
• Workshop network planning.

Client Centre Operations Design, Implementation, and Management:

• Designed an effective contact strategy using internal CRM database for email marketing and cross-selling.
• Designed CRM workflow compatible with required KPI measurement.
• Managed a team.

Marketing Specialist - June 2015 to June 2017

• Responsible for online marketing communication planning and execution in 7 CEE countries.
• Optimized PPC and RTB self-promo online campaigns for maximum return on investment.
• Handled content marketing and copywriting.
• Participated in brand repositioning and product innovation.
• Conducted market research.

Return on Marketing Investment Analyst - November 2013 to June 2015

• Executed projects to measure and analyze return on marketing investment for various FMCG brands globally.
• Collaborated with global ROMI manager, brand managers, and stakeholders.
• Managed data gathering and synthesis for marketing mix models.
• Developed marketing mix models using regression analysis and commercial software.
• Optimized budget based on model results and presented findings to stakeholders.

Market Research Executive - September 2010 to October 2013

• Conducted quantitative primary research and assessed customer needs and loyalty schemes.
• Designed and implemented longitudinal primary research tools.
• Managed survey projects for school associations.
• Formulated market research proposals and distributed surveys.
• Analyzed data using SPSS and interpreted findings.
• Built reports and consulted with clients.

Technical Experience and Personal Skills:

• Extensive experience in market research and return on marketing investment projects.