Business Analyst

Die Kandidatin arbeitet seit etwa 3 Jahren in der Unternehmensanalyse. Bei dem aktuellen Projekt ist sie für den Teil der Kundenplattform verantwortlich, den sie analysiert und in eine neue Form übersetzt. Sie verwendet hauptsächlich Confluence, Jira und Google Analytics. Zuvor arbeitete sie 5 Jahre lang als Datenanalystin. Sie ist an agile Umgebungen gewöhnt, insbesondere an Scrum. Sie verfügt über gute Englischkenntnisse und hat kein Problem damit, in einem internationalen Team zu arbeiten. In früheren Positionen hat sie jüngere Kollegen ausgebildet.

Senior Business Analyst (April 2022 - Present):

• Analyzing business processes, gathering requirements, running ideation workshops, managing product backlog, and collaborating with other product owners.

Business Analyst (June 2020 - October 2021):

• Managing product and delivery, analyzing performance of e-shop platform, generating new ideas for digital communication strategy, and finding solutions between business requirements and technical possibilities.

Data Strategist (June 2018 - May 2020):

• Collecting data from campaigns and websites, creating data segments, synchronizing data through platforms, collaborating on programmatic buying strategy, and successful projects in report automation and data optimization.

Display Campaign Specialist (March 2017 - May 2018):

• Preparing, optimizing, and evaluating RTB campaigns, analyzing consumer behavior, tracking websites for campaigns, and regular work with Adform, Google Tag Manager, and Google Analytics.

Online Marketing Specialist (November 2016 - February 2017):

• Creating media plan and online strategy, optimizing RTB campaigns, and regular work with Adform, Google Analytics, and GoodData.

Senior Key Account Manager (December 2015 - October 2016):

• Creating media plans and forecasts, developing relationships with media agencies, and evaluating display campaigns.

Media Planner (October 2014 - November 2015):

• Regular work with Adform, creating post buys, negotiating with publishers, creating and forecasting media plans, implementing and executing online campaigns, and responsibility for KPIs.