Business Developer & Consultant & Content Strategist & Data Manager & Marketing Manager & Portfolio Manager & Product Manager & Project Manager & Team Leader

Erfahrener FMCG-Experte mit einem starken Hintergrund in den Bereichen Marken-, Innovations- und Handelsmarketing. Kompetent in den Bereichen Forschung, Verbraucherforschung, Markenaufbau und Marketingkampagnen. Nachgewiesene Erfolgsbilanz bei der Erreichung von Unternehmenszielen und effektives Arbeiten unter Druck. Umfassende Erfahrung in verschiedenen Funktionen, einschließlich Trade Marketing Manager und Innovation & CMI Manager. Ausgeprägte Teamfähigkeit und zielorientierte Denkweise.

Trade Marketing Manager 02/2021 - 04/2024 Aligned goals, targets, and strategic priorities with brand and sales teams. Formalized the Commercial Cycle of activities and coordinated a commercial calendar for omnichannel activities. Developed a multipack strategy for retail for a portfolio of brands.

Innovation & CMI Manager 12/2014 - 01/2021 Enhanced sales performance by recognizing market opportunities and leveraging customer trends and insights. Led innovation and new product introductions, contributing to successful brand launches. Part of the team that introduced new product lines in the market.

Senior Brand Manager 11/2010 - 11/2014 Managed mainstream and local brands, implementing strategic advertising campaigns and product launches. Increased market share through targeted product launches and consumer promotion campaigns.

Senior Brand Manager 10/2003 - 10/2010 Executed comprehensive marketing plans for various brands, including successful promotional campaigns. Obtained endorsements to prove the credibility of the brands and their benefits. Promoted products with successful campaigns that increased revenue and brand visibility.

Group Brand Manager 05/2001 - 08/2003 Responsible for the whisky category in Czech and Slovak markets, running successful gifting campaigns. Successfully implemented Christmas gifting campaigns for the Johnnie Walker Scotch Whisky brand.